Aklen

Case study

Razortrim · Barbering · Birmingham

A barbershop experience built from the ground up.

razortrim.co.uk ↗

Challenge

Razortrim Studio on Tyburn Road wanted more than a generic booking widget. Customers needed an easy way to book and come back; barbers needed clear availability; owners needed loyalty and oversight that matched how the shop actually runs — with pool table, PS5 waiting area and a premium in-person experience.

Opportunity

Turn a local barbershop brand into a connected digital product: discover barbers, book in seconds, earn loyalty, and keep the community engaged — without forcing the business into someone else’s template.

Solution

Aklen built and launched the RAZORTRIM app (iOS & Android, published by Aklen Ltd) with real-time booking, a points / loyalty programme with Wallet support, a digital gallery, community features and role-specific workflows for customers, barbers and owners.

Feature breakdown

  • •Real-time appointment booking
  • •Discover barbers and book from mobile
  • •Loyalty points and Apple Wallet passes
  • •Digital gallery for styles and inspiration
  • •Community features for returning clients
  • •Barber and owner operational views
  • •Automated confirmations and notifications

Technology

  • iOS & Android mobile apps
  • Secure cloud backend
  • Push notifications
  • Apple Wallet loyalty
  • Role-based access control

Business impact

  • →Live on the App Store with a 5.0 rating from early reviewers
  • →Booking, loyalty and CRM in one bespoke system
  • →Separate workflows for customers, barbers and owners
  • →Built around Razortrim’s real shop — not a generic salon template

“Fantastic app with so many great features! I love the points system and the digital gallery especially is so useful.”

App Store review · Razortrim client

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